Today's came in my e-mail box, courtesy of Interweave -- a company I like very much for books and magazines, despite their desire to send me not just e-mail every day, but summary e-mails on the weekend to review what they have sent me during the week.
How's this for a subject line: "<Fname><Lname>: It's all about you!"
Well, what could be more personal than that? I was intrigued. It turns out to be a survey about my experiences using their website:
It's good to know that they are tailoring my shopping experience to my very individual needs... or at least the very individual needs of <Fname> <Lname>.
I feel a little guilty about making fun of this, the intentions are good and the mistake is too easy to make -- and I've made it myself back when I did marketing work. But forgetting to personalize it on a message that promises, "It's all about you!" is just too funny to ignore.

That is funny. I always feel a little embarrassed when my "code is showing."
ReplyDeleteLove it!
ReplyDeleteLove that and the spelling mistake, LOL!
ReplyDeleteYes, I got this email this morning too. I didn't really mean to, but I deleted it before I knew I was doing it. I must have been turned off subconsciously by the irony of it!
ReplyDeleteLOL!!!
ReplyDeleteToo funny!
ReplyDeletethat is funny. Typos and odd things like that jump out at me and I have a difficult time focusing on the content after that.
ReplyDeleteVery ironic. :)
ReplyDeleteI'm with you on all the Interweave email - stop the email madness!
Love it! Now I need to see if I received a "personalized" email, too.
ReplyDeletelol @ spelling typo....I just finished my last school report today.....I can laugh at typos now!
ReplyDelete