Today's came in my e-mail box, courtesy of Interweave -- a company I like very much for books and magazines, despite their desire to send me not just e-mail every day, but summary e-mails on the weekend to review what they have sent me during the week.
How's this for a subject line: "<Fname><Lname>: It's all about you!"
Well, what could be more personal than that? I was intrigued. It turns out to be a survey about my experiences using their website:
It's good to know that they are tailoring my shopping experience to my very individual needs... or at least the very individual needs of <Fname> <Lname>.
I feel a little guilty about making fun of this, the intentions are good and the mistake is too easy to make -- and I've made it myself back when I did marketing work. But forgetting to personalize it on a message that promises, "It's all about you!" is just too funny to ignore.